DreamDry, co-founded by Rachel Zoe, has merged with Spruce & Bond to form Hudson BLVD Group – a company that was formed to “build, develop and grow service-driven beauty brands.”

Hudson Blvd calls itself the “first-ever multi-brand company in the luxury beauty services sector.” Rachel Zoe, renowned designer, stylist, and reality television star, is the company’s creative director. 

Hudson Blvd’s co-founders are Robin Moraetes, the former CEO of DreamDry, who is Hudson Blvd’s chief brand officer; and the former CEO of Spruce & Bond, Justin Joffre, who is Hudson Blvd’s chief executive officer.

Shown above: Robin Moraetes, Rachel Zoe, Justin Joffre

Hudson Blvd’s Brands

Hudson Blvd completed its first acquisition with the purchase of New York’s go-to makeup destination, Pucker, which has a flagship studio in New York’s SoHo district.

The company also operates Spruce & Bond’s six New York studios, as well as DreamDry’s five salons (two in New York, two in Chicago and a soon to open location in Atlanta.)

Rachel Zoe commented, “When launching DreamDry, our goal was to create a luxury salon experience by offering clients truly unprecedented and tailored beauty services at accessible price points. I’m beyond excited to team up with Hudson BLVD Group as its Creative Director and continue to help guide the creative vision of DreamDry as well as Spruce and Bond, Pucker and the growing number of brands joining the HBG family.”

Robin Moraetes added, “This is a very exciting time for us and the entire beauty industry…Our team will curate the absolute best in modern beauty services, delivering the luxury experiences, treatments and products we love in an accessible and convenient way.”

Funding

Hudson Blvd Group has completed its most recent capital round from Kuzari Group LLC, and with additional funding from its consumer retail investors, the company has raised more than
$10mm to date, with revenues approaching $20mm.

Justin Joffre said, “HBG has established the infrastructure, team, and operating principles to effectively scale boutique brands in the services and personal care category. The Group will create consistency across all brands to satisfy each consumer’s beauty needs, and our corporate organization will provide support to our growing portfolio as they scale.”